Incipet is a premium dog care brand redefining the bond between humans and their pets. Dimention was brought in to craft a visual identity that speaks to warmth, trust, and premium quality—without straying into cliché territory.

Our team developed a refined brand language and expressive web motion design that enhances the user experience while celebrating the emotional connection between pet and owner. The result is a soft, elegant, and emotionally-driven identity brought to life through subtle, tactile animation and motion storytelling.